About Us


Napco, National Preneed Company, is a division of Gordon Marketing. Gordon Marketing, one of the leading FMOs (TPMs) in the United States, is committed to serving the independent Insurance agent in Life, Health, Senior, Annuity and Ancillary Sales. Our experienced staff is their back office.  We help the agents grow their business with our constant training opportunities via webinars, classroom continuing education and our Training Universities. From Medicare Basics to Advanced Compliance, we offer the training the agents need to stay in business in our ever changing insurance industry.






Dick Gordon, Founder, was a captive, career life insurance agent in the 1970s. From his treatment in the field, Dick​ designed a marketing company to support agents the way he was not being supported. Gordon Marketing began in the spare bedroom of his family home and soon he convinced his wife, Margaret to quit teaching school to work with him. The husband-wife team built one of the nation's largest marketing companies with a dream and hard work and based on the principle that if you take care of the client first, you will be successful. Throughout the years, several of their children and grandchildren have joined them along with Dawn Boyer, who joined Gordon Marketing in 1999.  Click here for more information on Gordon Marketing.

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Dawn M. Boyer, MBA, Lutcf, CPC  


Dawn has taken several divisions at Gordon Marketing to the next level, including her recent success, Napco, the PreNeed Division. It all started with Dawn's vision of helping seniors feel more comfortable about PrePlanning their funeral services, giving them peace of mind. Dawn met with several agents, insurance carriers and funeral homes to research what was needed to make Napco successful. Through the information she gathered, Napco was developed into one of the fastest growing divisions of Gordon Marketing.

Jen Gruver

Vice President Sales/Marketing

After the sudden death of her father, and the way they were treated by the funeral home staff, she sought out a career in the industry to make a difference. Jen works directly with funeral homes in a holistic approach by looking at all areas of the funeral home to gain marketshare in your community.

Kim Bernstein 

Vice President Sales/Marketing

Kim believes strongly in the celebration of life. She assists families in putting together the perfect service. She uses her own preplanning techniques to assist in creating a soft touch preplanning environment.

Reanna Carroll

 Regional Sales Director

Reanna has been in the funeral industry for many years.  She and her husband, Heath, own Carroll-Lewellen Funeral and Cremation Services in Longmont, CO.  She has assisted in quadrupling the growth of Carroll-Lewellen through community activities, marketing and creating a solid PreNeed with AfterCare program.  She has brought that expertise to Napco and is assisting funeral homes in the Colorado and Wyoming area in duplicating the Napco program.

Becca McCord

 Vice President of Internal Sales

Becca has successfully built internal sales for serveral companies.  The last company she was at was able to go public due to her success.  We are so excited to have her experience here at Napco.  She and her husband, Mark have 6 children ranging in ages from 3 years old to 23 years old.  They spend the majority of their free time with their children.

Madeleine Crispino

Madeleine Crispino

Executive Assistant

Maddy’s years of insurance experience make her uniquely suited to help with the many aspects of success. Her expertise lies with Social Media, appointment setting, form and brochure design, eblasts and event planning. She utilizes her skills of detail-orientation, excellent people skillls, clear communication, product knowledge, multitasking, teamwork focus, tenacity, and calming presence.


Maria Hunt


Maria has a strong passion for helping others on their road to success. She will help you get paid faster, and send you weekly updates to ensure none of your clients slip through the cracks. Her areas of expertise include marketing, technical support, document creation, CRM support, new business expediting, and policy maintenance. 

Napco, National Preneed Company

20236 Hague Rd

Noblesville, IN  46062

(800) 388-8342 x 312

Dawn Boyer, MBA, Lutcf, CPC

President Napco - National Preneed Company


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